
Official Press Release LYON KUSTOM FACTORY
For several years, the 2 Wheels Salon has made its mark on the world of motorized two-wheelers and returns in 2024 for its 31st edition from March 7th to 10th, spanning over 150,000m2, at the heart of Eurexpo. Renowned for its unique exhibitions, elaborate setups, numerous activities, and comprehensive coverage of various universes and brands, the show continues its ascent by introducing in 2024 a new space dedicated to a spectacular universe and a liberated way of life: the LYON KUSTOM FACTORY. An immersion into a world where riding differently is the norm, customization is the creed, and freedom is a profession of faith.
Spanning over 7000 m2, the LYON KUSTOM FACTORY will feature 5 zones focusing on themes such as Modified Custom, Café-Racer, Clubstyle (focused on high-performance American motorcycles), as well as the art of Kustom Kulture and tattooing. All centered around a stage that will showcase shows, musical performances, parades, and a European motorcycle customization competition over the 4 days of the salon: the NATIONAL FACTORY BIKESHOW.
To create this new universe, Jack MONCHANIN has assembled a solid and experienced team:
• Denis SALAT, manager and commercial responsible for events such as the MORZINE AVORIAZ HARLEY DAYS, the OPALE HARLEY DAYS, and the ACES EXPERIENCE
• The team from Hangar Zero 1, festival.
The desire to share the best of the KUSTOM KULTURE universe with the general public is evident for this team, which will complement the staff of the 2 WHEELS SALON.
Join us next March to dive into a new era.